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Government of South Australia - Department of State Development

    Premium Food and Beverage Export Growth Program

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    Driving South Australian food and beverage growth, demand and awareness in global markets

    The Premium Food and Beverage Export Growth Program supports South Australia’s diverse food and beverage producers to expand into priority and emerging markets. Delivered in partnership with industry, the program builds export capability, drives demand and awareness, and secures commercial outcomes for the state’s world-class food and beverage sector.

    The program aligns to the South Australia Trade and Investment Strategy 2030, to increase the state’s exports based on competitive advantages, deliver bespoke outbound business missions and to collaborate with industry partnerships to drive commercial outcomes.

    View the Trade and Investment Strategy 2030

    Program objectives

    • Drive commercial outcomes for existing brands
    • Expand exporter access to new markets and channels
    • Defend market share and enhance category profile.

    Program timeline

    Running from July 2025 to June 2027.

    Priority markets

    Vietnam

    Southeast Asia

    With Singapore a hub for gourmet dining and regional trade, South Australian food producers have a unique opportunity to showcase quality and influence consumer tastes across Southeast Asia.

    Japan

    Japan

    Japan’s deep appreciation for provenance, craftsmanship, and premium flavours aligns with South Australia’s reputation for world-class food, opening doors to discerning consumers.

    South Korea market

    South Korea

    South Korea’s appetite for health-driven, innovative, and global tastes creates strong potential. South Australia offers premium, authentic products that resonate with adventurous and quality-conscious consumers.

    Hong Kong

    Hong Kong

    As a mature gateway to Asia, Hong Kong’s vibrant retail and hospitality sectors provide South Australian exporters with a platform to highlight excellence and build brand prestige.

    China

    China

    Rising consumer focus on food safety, authenticity, and premiumisation positions South Australian products as trusted, high-quality choices in an evolving Chinese market.

    North America

    USA

    The US market rewards innovation, authenticity, and strong provenance stories. South Australia’s diverse food and beverage producers are well placed to meet demand for premium and distinctive offerings.

    United Kingdom

    South Australia’s commitment to sustainability and clean, green production strongly resonates with UK consumers, who increasingly value ethical, premium and provenance-driven products.

    India

    India

    Rapid urbanisation and a growing middle class are shifting tastes towards premium international foods. South Australia’s diverse, high-quality products can capture this momentum.

    MENA market

    Middle East

    With strong reliance on imports and demand for premium, Halal-certified goods, the Middle East presents a natural fit for South Australia’s trusted and high-quality produce.


    Strategic Support Pillars

    Market activation

    Market Activations

    Showcasing South Australian food through international retailers, tastings, and in-market campaigns, while leveraging leading e-commerce platforms and targeted marketing to build awareness, consumer demand, and sales growth.

    Trade fairs and expos

    Tailored Business Matching

    Connecting exporters directly with qualified international buyers and distributors, tailored to sector and market needs, to foster long-term trade relationships.

    Exporter Profile

    Exporter Profiling

    Promoting South Australian exporters through digital platforms, trade directories, and market collateral, raising awareness with buyers and trade partners globally.

    Inbound Trade Missions

    Targeted Trade Missions

    Facilitating participation in focused, high-value trade missions to priority markets, providing direct access to buyers, retailers, and food industry leaders.

    PR Media

    PR/Media Collaboration

    Working with global media outlets and influencers to tell South Australia’s food story, building brand awareness and consumer trust internationally.

    Partnerships

    Food Industry Partnerships

    Building strategic partnerships with chefs, restaurants, and food service networks overseas to highlight South Australian products in influential dining settings.

    Aboriginal businesses providing employment for indigenous people

    Indigenous-owned and operated businesses Wanna Mar tuna fishing and Munda Wines celebrate strong cultural connections to Aboriginal sea country and land and share that story locally and internationally.

    Pauly Vandenburgh, a proud Wirangu and Kokatha man started the businesses, and their growth has created opportunities for more Indigenous people to secure training and employment pathways in the seafood and wine industries.

    Read story

    FY26 Global Activity Calendar

    ACTIVITYDATEOVERVIEW
    China InternationalImport Expo(CIIE) 20255 - 10 Nov 2025The China International Import Expo (CIIE) is a six-day multi-sector trade show for imported products from all over the world and is the largest event on China’s international trade calendar
    Suitable for existing and new to market brands.
    Gulfood 202626 - 30 Jan 2026Gulfood attracts over 6,000 exhibitors from 160+ countries and leading retailers, importers, distributors, and wholesalers from the Middle East, Africa, Europe, and South Asia.
    Suitable for existing and new to market brands.
    FOODEX Japan 202610 - 13 Mar 2026FOODEX is the gateway market trade show for North Asia. With 85,000 buyers from food service, distribution and trading companies.
    Suitable for existing and new to market brands.
    Seafood Expo Global 202621 - 23 Apr 2026Seafood Expo Global/Seafood Processing Global is the world’s largest seafood event — designed to help suppliers like you grow internationally. In 2025, it drew more than 35,400 seafood professionals from 138 countries seeking new products, new partners, and stronger connections to boost their orders.
    Suitable for existing and new to market brands.
    PFBEGP

    How to get involved

    Contact us

    Learn more about the Premium Food and Beverage Export Growth Program

    Marianne Duluk
    Manager, Food and Wine Exports, Trade

    Phone +61 421 543 437
    Email Marianne.Duluk@sa.gov.au