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Government of South Australia - Department of State Development

    A strong State Brand

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    South Australia’s brand helps position our state globally, growing awareness, enhancing appeal, and sharing our state’s unique story with the world.

    The brand, much more than a logo, is the expression of our state’s identity and our credentials as a partner for business and industry globally. It distinguishes South Australia from other destinations and increases understanding of the state’s strengths, leading to economic benefits across the economy.

    Communicating a consistent brand internationally

    Brand SA will enable all South Australian businesses, industry and government agencies to collectively build global awareness of South Australia as a place to live, work, study, visit and do business.

    It will communicate the brand (developed based on extensive government and industry consultation) to a broad range of stakeholders, encouraging meaningful adoption.

    Brand SA will also develop a suite of free-to-use tools and resources that support business and industry to demonstrate their credentials and tell their story to the world.

    Brand SA’s resources and programs will make it easier for South Australian business and government to communicate a consistent brand and message about what it truly means to be South Australian, and why we are a partner of choice.

    View Brand South Australia