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Government of South Australia - Department of State Development

    South Australian Sportstech Export Capability Initiative

    South Australia is home to an emerging group of globally competitive sports technology companies, with the Department of State Development committed to supporting export growth for this cohort across key markets, particularly the United States.

    The South Australian Sportstech Export Capability Initiative is designed to address market barriers, accelerate exports and empower businesses to build the sportstech industry’s US market readiness capabilities.

    The South Australian Sportstech Export Capability Initiative provides South Australian sports technology companies with the tools they require to explore and expand into the competitive US and allied markets.

    The initiative is delivered in collaboration with industry body, the Australian Sports Technologies Network (ASTN), eligibility applies.

    The Australian Sports Technologies Network recent report highlights Australia’s sports technology sector surpassing $4 billion in revenue which is now equal in value to Australia’s fintech sector.

    Key features of the program

    • Export-ready workshop – ASTN will facilitate a full-day workshop for selected South Australian-based companies. The workshop will cover international engagement and export readiness, providing practical information, knowledge and guidance
    • Export-ready mentoring – Up to 10 SA-based companies will participate in a targeted mentoring program. Mentors will provide advice and guidance to companies on export market entry strategies, validate market entry plans and assist with action plans for companies to enter international markets
    • South Australian sports technology delegation to the United States – Up to 10 SA-based companies will participate in a mission that will include:
      • Facilitated business matching opportunities
      • Site visits to sports venues and precincts
      • Meetings with sports organisations and sportstech companies
      • Meetings/activities with in-country support services and networks.

    Key dates

    • Applications open Thursday 10 April 2025
    • Applications close Sunday 27 April 2025
    Apply Now

    Program details

    Photo credit: FrankieTheCreative photography

    Case study – MyVenue

    Launched in late 2020, Adelaide-based sports tech innovator MyVenue has quickly expanded from an exciting start-up to a global leader in point-of-sale solutions.

    MyVenue specialises in purpose-built point-of-sale software for stadiums, arenas, and hospitality venues. It has been used for some of the largest sporting events in the world, including the 2023 Super Bowl LVII, where it processed over 90,000 transactions across concessions, premium bars, mobile ordering, and corporate boxes.

    With its technology used in over 185 venues worldwide, revenue increasing by 537 percent in the last three years, and the company’s exports to the US reaching $18.1 million in 2024, MyVenue is doubling its market share and team roughly every 12 months.

    Since its humble beginnings in Lot Fourteen’s startup incubator, Stone & Chalk, MyVenue now employs over 70 staff and has established its Global Headquarters in the innovation precinct’s heritage-listed Bice Building.

    By developing their software in Adelaide, MyVenue is a South Australian innovation creating high-value, local software engineering and IT jobs.

    “We’re proud of the world-class reputation we’ve developed in just four years,” said Tim Stollznow, Chief Executive Officer, MyVenue. “Our technology powers some of the world’s biggest, most iconic sports and entertainment venues, proving what South Australian innovators can achieve on the global stage.

    “Lot Fourteen has been a springboard in MyVenue’s journey and we’re excited to continue ‘changing the game’ from our global headquarters in Adelaide.”

    Some of MyVenue’s customers include:

    • - Michigan Stadium (the largest stadium in the US)
    • - LA Memorial Coliseum (home of the 2028 Los Angeles Olympics)
    • - The Las Vegas Sphere
    • - Hard Rock Stadium (home of the Miami Dolphins, NFL, Miami Formula 1 Grand Prix and Miami Open Tennis Tournament)
    • - State Farm Stadium (home of the Arizona Cardinals, NFL).

    MyVenue has been supported by the Department of State Development’s overseas trade and investment offices in the US, UK and South-East Asia. For more information on how they provide support, visit the Global Offices.

    Photo credit: FrankieTheCreative photography