News

Brand SA is the symbol that represents South Australia on the global stage, evoking images of our world class events, unbeatable tourism experiences and top-notch hospitality.

Earlier this year Brand SA celebrated the major milestone of 10,000 businesses registered to use the State Brand, which is free and available to all businesses across the state.

The iconic State Brand is instantly recognisable, giving businesses the means to identify the provenance of their products while helping customers to buy local and support South Australian products.

The three new members of the Brand South Australia Board – Jennie Zeiher, Pauly Vandenbergh and Kirsty Balnaves – bring with them decades of experience across key sectors, including creative industries, sports and wine.

Jennie Zeiher is a visual effects business leader and President of Rising Sun Pictures (RSP), which won the 2024 Australian Exporter of the Year Award. Jennie leads RSP, an Adelaide studio known for producing visual effects on some of Hollywood’s biggest blockbusters, including the Harry Potter and Game of Thrones series.

Pauly Vandenbergh is the co-founder and director of the Tjindu Foundation, director of fully Indigenous-owned and operated businesses Wanna Mar tuna fishing and Munda Wines. An experienced and influential cultural educator, Pauly is also National Diversity Talent Manager with the Australian Football League.

Kirsty Balnaves is President of the South Australian Wine Industry Association and Director at Balnaves of Coonawarra. With more than 30 years’ experience in her family business, Kirsty has made an outstanding contribution to the Coonawarra wine region and the growth of South Australia’s globally recognised wine industry.

They join continuing board members Jane Jeffreys AM (Chair, Rebecca Morse, Franklin Dos Santos and George Georgiadis, and will be an important part of raising the state’s profile among our trade and investment partners to support local jobs and economic development.