South Australian bike businesses on show at TDU village
South Australia’s growing cycling industry is represented at the Tour Down Under village for the first time this year.
Local businesses Escapegoat, Ding Bike Lights, Ecocaddy, Pumpt, Rogers Bespoke, Hey Reflect’o and others are at the City of Adelaide Tour Village in Victoria Square until 21 January, as part of a South Australian bike business marquee.
The showcase is part of a South Australian Government initiative to work with local cycling businesses and other organisations in the sector to develop and maximise potential of the SA’s emerging bike economy.
During the TDU, bike industry representatives will hold discussions about how to grow South Australia’s bike economy at several industry events.
Two local industry workshops, and a networking event with national and international cycling industry representatives, will aim to design collective initiatives to support stronger cross-industry collaboration, better promote SA as a cycling state, encourage new business partnerships and expand market opportunities.
Support for the state’s bike economy aligns with the economic priorities of the state including establishing SA as a tourism destination of choice, supporting business growth through innovation and achieving a carbon neutral Adelaide.
A South Australian Bike Economy report, released in April, 2017 found significant social and economic benefits could be achieved by leveraging the state’s reputation for hosting world-class cycling events, the diverse cycling terrain and culture of innovation, supported by a connected bike ecosystem.
A Bike Industry Roundtable in October 2017 brought together a group of bike entrepreneurs, businesses and other cycling stakeholders to better understand what would help support a more connected ecosystem to maximise the potential of the SA bike economy.
Adelaide is home to significant sporting assets such as Adelaide Superdrome, Cycling Australia’s High Performance Network and the Tour Down Under, and some of the top cycle tourism destinations in Australia are here in SA with trails, tourism experiences and events bringing thousands of visitors to our State each year.
South Australians are highly engaged with cycling at all levels, from the professional athletes to everyday families. This creates the foundations of a supportive ecosystem that will help the industry to grow.