Department of State Development
Rossi Boots walk the walk

19 May

Rossi Boots walk the walk

Explore more Industry Investment

The Rossi Boots factory at Hilton looks very different to the shed Arthur Rossiter began making boots in back in 1910. The business is still owned by the Rossiter family, with the fourth generation of Rossiters now stepping up to lead the business. 

Since its birth the company has expanded to manufacture work, safety and casual boots, still using the careful combination of craft and technology in each pair. This quality and attention to detail has led to Rossi Boots becoming an icon of South Australia.

The company is now set to launch even further afield – without leaving their Adelaide factory.

Thanks to a $250,000 State Government grant, the Adelaide manufacturer will further grow their export business, which increases potential to create new jobs in their factory.

Rossi Managing Director Myron Mann said the growth areas are in North America, China and the United Kingdom.

“To reach these new markets we’ve developed a business model that needs a new IT platform and dedicated website.

“We’re also looking at a 24/7 customer service centre in Adelaide to service online business and wholesale customers, creating 10 to 15 new jobs.

“The funding grant from the State Government will help us get a lot of that done.”

Mr Mann says that the domestic market is also showing promise.

“The Metropolitan Fire Service has selected Rossi Boots to supply the new station boot for its firefighters, representing an estimated investment of $150,000 over three years.”

“With this investment Rossi Boots can focus on growing our market, and best of all it means that we can continue to manufacture Rossi Boots here in South Australia.

A number of business and export grants are available to help South Australian businesses looking to expand. Visit for more information.