Oleapak’s got the good oil on exports
Willunga olive oil producer, Oleapak is going from strength to strength. From zero export revenue just three years ago, the company is expected to reach $2 million worth of exports this year.
Part of the secret to that success is travel. Oleapak Director Ed Vercoe has spent a lot of time on planes this year but he says travel is important because “it is hard to build an export market for your company from your desk.”
Oleapak also took part in the recent inbound China mission along with 137 South Australian businesses, attracting orders worth $220,000 and interest in exporting to India.
Ed says the showcase was a very effective way of connecting with potential new customers in a relaxed environment and made good use of a South Australian asset - the Wine Centre.
For South Australian companies looking to export, Ed says teamwork is essential.
“Don’t be afraid to build a network, including Department of State Development staff. They can provide support and advice and engaging with them helps ensure everyone’s on the same page.”
Companies should also be flexible and willing to adapt.
“Customers from other countries might want something different to locals, so be open to adapting your product - without compromising your company values.”