Made in Adelaide takes Edinburgh by storm
This year’s Made in Adelaide delegation to Edinburgh was a resounding success. Only in its second year, the program has cemented its role in supporting our arts activity, with an expanded program and more buy-in from local arts and cultural organisations.
More than 90 artists, producers, companies, venues, festival directors as well as ABC Radio Adelaide made their way over for a week of program of events.
The ABC’s Sonya Feldhoff did a joint broadcast with BBC Scotland’s Janice Forsyth which was recorded in front of a packed studio audience and featured live Adelaide performances and broadcast here in Adelaide.
In another first, Made in Adelaide partnered with Scottish music events company Born to be Wide to run two panel forums and a music showcase with a strong re-focus on contemporary music, reflecting Adelaide’s designation as a UNESCO City of Music.
Events were centred around a purpose-built Aussie-style pergola at Summerhall, and included a birthday celebration to mark 70 years since the establishment of Edinburgh’s International Festival and Fringe. The program peaked with the presentation of a Cabaret Gala showcase featuring award-winning South Australian artists.
The delegation was led by Arts South Australia Executive Director, Peter Louca, joined by SA Tourism Commission CEO Rodney Harrex and Deputy Lord Mayor Sandy Verschoor, among dozens of other arts and cultural leaders.
Meetings were held with Creative Scotland and Visit Scotland, signifying the strengthening links between the Arts and tourism sectors.