India a new market for South Australian wine exports
A new two-year wine education program aims to bring South Australia’s premium wines, wine regions and winemaking expertise to the large and growing Indian market.
The program, to be delivered in Mumbai and Delhi, India, will focus on educating wine influencers, sommeliers, wine writers and wine professionals about the quality and variety of South Australian wine, and our place as one of the leading wine producing areas in the world.
A collaboration between the Government of South Australia and the South Australian Wine Industry Association, the program will give the Indian market insight into South Australian wineries and the diverse varieties, styles and price points to meet current and future demand from Indian wine consumers.
The education program, set to start as part of the latest SA business mission to India, aims to build long term demand and support South Australian wineries to enter the market and grow through continued importer and distributor meetings, exposure to food service, duty free and retail options and introductions to key wine influencers.
South Australia produces 80 per cent of Australia’s premium wine and 50 per cent of the country’s bottled wine – generating AUD$1.365 billion in 2016-17 of which around 60 per cent of South Australia’s wine production is exported.
Adelaide is a member of the Great Wines Capitals Global Network, which formally recognises the city as one of the top nine wine destinations in the world and includes regions such as Bordeaux and the Napa Valley.