Pikes' exports feed craft beer revolution
Beer has been part of the Pike’s family history for generations. In 1886, Henry Pike established Pikes Dorset Brewery, which eventually became known as H. Pike & Co. Back then, the Pike name was known across South Australia. Now, with the help of an Export Partnership Program Grant, the new Pike's Beer Company is making a name for beer across the world.
The later generations of the Pike family expanded into winemaking and eventually sold H. Pike & Co in 1972. In 1984 they established Pikes Wines at Polish Hill River Estate in the Clare Valley.
Andrew and Neil Pike, co directors of Pikes Wines, decided to reintroduce Pikes Beer back in 1996. While originally a small part of the Pikes family business, the boom in the craft beer industry in the last few years has given them the perfect platform to expand.
As Company Directors of Pikes Beer Company Andrew and Neil work to make sure that they can meet demand and get their beers to the world. Being awarded a $9,500 Export Partnership Program (EPP) grant has certainly helped that process.
“We already had well-established distribution networks for Pikes Wines across about fifteen countries, so we were familiar with exporting, however it still takes a lot of planning and research to reach new markets with different products,” Andrew said.
“The EPP grant helped us in our production of marketing materials and programs that were essential to building international success, including the development of an export ready website,” Andrew said.
“Today we export craft beer to seven countries worldwide - the United Kingdom, Hong Kong, China, Poland, the Philippines, Ireland and Japan - and we have just secured a significant supply contract with a major hospitality group in England.
“We are seeing a craft beer revolution globally, and this increased appetite for high quality beer beverages is exciting for us.
“It helps your brand recognition if you have export markets and we look forward to exploring further opportunities for our beers in various markets”.
When asked what advice he would give to other small to medium sized businesses planning to export, Andrew said he couldn’t stress enough the importance of planning.
“My advice to businesses would be to do your research carefully, make sure you have a great story to tell, and take advantage of the considerable government support available to help you get export ready”.
Visit the Pikes Beer Company website for more information.
The EPP provides funding assistance for small and medium-sized businesses to access new global markets through marketing and export development opportunities.
In the latest round of Export Partnership Program funding, 19 South Australian businesses share in $466,256 to access new global markets and create jobs. These businesses include seven wineries and four food and beverage operators, along with companies in the advanced manufacturing, agriculture, publishing and film making industries.